Home Fashion YSL Beauté Is Set to Host Paris Pop-up, Referred to as YSL Loveshine

YSL Beauté Is Set to Host Paris Pop-up, Referred to as YSL Loveshine

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YSL Beauté Is Set to Host Paris Pop-up, Referred to as YSL Loveshine

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PAINT THE TOWN: YSL Beauté will host a pop-up, immersive expertise close to Paris’ Place de la République subsequent week to assist have fun the launch of its new lip assortment, YSL Loveshine. The gathering contains Sweet Glaze gloss in stick kind and Moist Shine lipstick.

Company might be met within the entry by a big, suspended heart-shaped art work nodding to YSL’s iconic image. One room could have what’s dubbed an “infinity mirror field,” permitting folks to see their pictures on repeat and likewise juxtaposed with the lip merchandise’ textures and shades showing on screens. 

Elsewhere, robots making choreographed strikes will showcase the lipsticks. A 3rd room could have an olfactory bar, and close by there might be video games galore, together with a claw machine and chess, within the lipstick colours. There additionally would be the “sweet store” with gumball-like machines and momentary tattoos, amongst different leisure.

A rendering of the guts contained in the YSL Loveshine pop-up.

Six make-up artists will give flash colour cosmetics experiences, permitting folks to check out the lip merchandise.

There might be a digital part, too. Guests can scan a QR code present in entrance of the pop-up’s facade with a purpose to use Google Geospatial expertise, which permits for an augmented actuality expertise on the precise deal with — 27 Boulevard Jules Ferry.

YSL Loveshine might be open, free to guests, from 3:30 to 7 p.m. on March 26 and from 12:30 to 7 p.m. on March 27.

For many who can’t be there in individual subsequent week, they’ll be capable of strive on merchandise on their lips nonetheless just about, due to a brand new Snapchat Lens YSL Beauté is providing. The sweetness model is licensed to L’Oréal.

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