Home Mens Fashion Watch Business Secrets and techniques…REVEALED! (ft. Federico Iossa)

Watch Business Secrets and techniques…REVEALED! (ft. Federico Iossa)

Watch Business Secrets and techniques…REVEALED! (ft. Federico Iossa)


On the earth of watches, there are issues that solely consultants and sellers know, like why some timepieces are so costly, are Swiss-made watches actually the most effective on this planet, and extra! Right this moment, we sit down with Federico Iossa, whose 14-year expertise as a watch vendor can make clear some secrets and techniques behind watches!

Video Transcript [Lightly Edited for Clarity]:

Welcome again to the Gentleman’s Gazette. In right now’s video, we’re going to place a watch retailer on the spot and hope that he’s going to inform us some fascinating issues and perhaps some secrets and techniques in regards to the watch trade.

Nathan Value: So, common viewers will know that our buddy Federico over at Delray Watch sends us watches on occasion that we will put on, fashion, and take a look at. And we featured them many instances on the channel. Oh man, that was a fantastic day on the workplace. And other than sending us some superior watches, Federico has visited us beforehand, and you’ll take a look at all these movies with him and with us speaking about watches in fashion down within the description beneath.

So, Federico, it’s nice to welcome you again right here right now. We’re going to speak, and I wish to ask you some questions to higher perceive the watch trade.

Federico Iossa


The Host of the Federico Talks Watches YouTube channel and Co-Founding father of @delraywatches. A person with intensive data of the watch trade.

Federico Iossa: Completely, Nathan. It’s my pleasure to be right here. Thanks for having me, and if there’s one factor I’m comparatively recognized for within the YouTube watch base is I don’t maintain my tongue. I say it how it’s, so lay it on me.

Nathan Value: Additionally, Raphael and Federico are going to be going head-to-head on the subject of discussing watches in an upcoming video, so please keep tuned for that.

However right now, we wish to give our viewers a little bit of a behind the scenes on the watch trade, and ask some questions, in order that method, we will be taught some new issues, and so are you able to. And since Federico is somebody who’s been within the watch recreation for over 14 years, we thought, hey, there’s nobody higher to deliver on the channel.

A variety of wrist watches.
People right now need a wide range of Rolex watches.

So, let’s get began. So, the primary query is form of a layup, however clarify: why are this stuff so costly?

Federico Iossa: Effectively, there are a couple of causes for it, Nathan. Um, quite a lot of it’s high quality craftsmanship, uh, labor, you understand, Switzerland, the primary watchmaking nation of tremendous premium watches, isn’t precisely an inexpensive place to make use of folks.

However there’s the opposite aspect. It’s quite a lot of demand, advertising and marketing fluff, and it’s a Veblen good, you understand. It’s, it’s good that it’s positioned in a sure method, at a sure value level, on goal. It’s a luxurious good, so quite a lot of it has to do with the product, however quite a lot of it actually has simply received to do with fluff. 

Expensive Marketing Campaigns
Costly advertising and marketing campaigns additionally add as much as the worth of the watches.

Nathan Value: Yeah, that was my follow-up query, which is, how a lot of it’s actually good advertising and marketing, and the way a lot of it’s really the precise product itself?

Federico Iossa: Effectively, it’s not low-cost for Rolex to sponsor the Masters or for Richard Mille to sponsor System 1. Uh, so you understand, let’s be trustworthy. Lots of it’s advertising and marketing, however, you understand, you gotta pay to play, and quite a lot of prime quality watches price a sure value, and persons are prepared to pay that value.

Do I feel it’s fallacious? No, not essentially. Like several enterprise, there’s overhead, and there’s advertising and marketing prices, however I don’t know the precise unfold between product and advertising and marketing, however it’s honest for me to say quite a lot of it’s advertising and marketing.

Both the precious metals and the movement affects  the value of the watch.
Each the dear metals and the motion impacts the worth of the watch.

Nathan Value: So, when it comes all the way down to, like, the technical particulars, what a part of a wristwatch really brings the very best worth? Is it the dear metallic within the case? Is it the motion? What’s the costliest to really make?

Federico Iossa: So, it relies upon lots on the precise watch. Valuable metallic price is up there. Nonetheless, you’d be shocked at how a lot it’s marked up, in comparison with what the load is on the case. There’s like a rule of thumb that goes to say that the analysis and growth of a brand new watch motion, time solely, is a minimal of 1 million {dollars}– considerably extra for greater manufacturers, and for extra sophisticated actions. However 1,000,000 {dollars}, finally, is just not a ton of cash, particularly if the motion goes for use for a decade or so.

Watch Actions Defined

However I’d say, for super-premium watches like a Nautilus, Patek Philippe Nautilus or one thing sophisticated, a lot of the worth is within the precise mechanism; the watch motion. However if in case you have one thing with an ETA off-the-shelf motion that’s been round for many years, however it’s in a strong gold case, nicely then, the worth is within the strong gold case.

Patek Philippe Nautilus
Patek Philippe Nautilus

Nathan Value: Yeah, nice to know. It’s, it’s one thing to think about, and there’s actually a stability between, you understand, poor logical high quality, and you understand, the precise, you understand, supplies that go into the watch.

I needed to comply with up and say, what do you see, like, when persons are shopping for a watch? What are they placing the fallacious worth in, or what are folks valuing in a watch that they shouldn’t or that makes them overpay for it?

Federico Iossa: So, sadly, on the subject of stuff like that, it’s simply hype. So, Rolex–prime promoting model, improbable watch, actually a very good watch; sturdy, very nicely made, however no hand-finishing made on an meeting line. There’s no motive a Submariner ought to deliver within the aftermarket $12,000.

Most people would buy a watch that is the hot trend rather than looking at the craftsmanship.
Most individuals would purchase a watch that’s the sizzling pattern quite than wanting on the craftsmanship.

So, I feel to assume persons are valuing an excessive amount of is shopping for one thing that everyone else desires. They worth standing and status somewhat an excessive amount of. They need to spend extra time taking a look at craftsmanship and shopping for one thing distinctive than spending a five-figure amount of cash simply to slot in with all people else and maintaining with the Joneses.

Nathan Value: Yeah, I feel that’s usually type of the draw back of it, is simply that “Holding Up With the Jones,” the chase. Having to have you understand what everybody else has quite than cultivating and understanding what you really need.

Okay, so I’ve heard in all places that there’s this factor referred to as a “waitlist,” and if you happen to stroll right into a retailer and also you need a Rolex Submariner otherwise you need a Daytona, you’re instructed that you just’re going to be placed on the waitlist. So, what’s all that about?

Federico Iossa: So, these watches are perpetually offered out. Significantly the Daytona – hardest watch to get at retail. I imply, I’m positive there’s tougher watches, however the hardest frequent watch to get at retail.

Waitlists are actual. However relying on the shop, you’re really getting placed on a listing or not. I do know once I labored at a retailer in New York; folks would stroll in asking for a Daytona. I’d say, “They didn’t have any.” Thoughts you, I had 30 downstairs. It wasn’t my… , the rationale I instructed them I didn’t have any is that’s what I used to be educated to do, they usually have a look at buyer expenditure. As a result of if you happen to’re shopping for a $12,000 watch that’s value $30,000, the minute you stroll out, they’re supplying you with an eighteen thousand greenback reward. So, they solely give these very sought-after watches to folks that spend some huge cash.

A Wild Journey: The Rolex Daytona

Now, in the event that they have a look at you on the pc and you’ve got a purchase order historical past with them, typically, they’ll put you on a listing, ranked by how a lot you’ve spent compared to all people else, and after a couple of months of ready, regardless that they in all probability have the watch, to make you are feeling particular, they’ll name you and inform, you understand, it’s prepared for you.

Two Rolex Daytonas side by side
Two Rolex Daytonas aspect by aspect

For those who stroll in and also you neglect a Daytona, even a Submariner, and this adjustments by metropolis, metropolis to metropolis, however in New York, the place they get requested for a Submariner 100 instances a day, you don’t have a purchase order historical past, yeah, they’ll put your identify on a ready listing after which your private data will get thrown straight into the rubbish. As a result of nobody’s gonna promote you one of many world’s hottest watches if you happen to haven’t achieved enterprise with them first.

Now, don’t take this the fallacious method, guys, however it is a enterprise. , you wish to reward your repeat prospects. There’s no incentive for a watch supplier, a licensed supplier – I’m not a licensed supplier – however there’s no incentive for a licensed supplier to present you one of many world’s most sought-after watches if you happen to haven’t scratched their again first. Don’t blame the licensed supplier; blame Rolex.

They need to make extra watches, however that’s the fact. Ready lists can exist in additional premium markets. It’s based mostly off how a lot you’ve spent. That’s how lengthy you wait. And if you happen to haven’t spent something, they’re going to be good, put you on a listing. However there’s no actual listing, they’re simply by no means gonna name you.

Rolex GMT Master II Pepsi
Rolex GMT Grasp II Pepsi [Image Credit: Chrono24]

Nathan Value: So, a private anecdote: I went and did this, and I performed the AD recreation or, a minimum of, I attempted to. I went into my native AD in Chicago, and I needed the Rolex GMT Grasp II Pepsi as a result of my son was going to be born, and I form of knew that you just needed to play some video games. And the man, the gross sales rep instructed me type of, you understand, “Hey, you understand, you aren’t a buyer. However, we will care for you in case you are a buyer.” So, I purchased some diamond earrings for my spouse as a present when my son was born and I by no means received a cellphone name.

Federico Iossa: Chances are high that AD in Chicago had quite a lot of large spenders. And to not belittle your reward, I’m positive there have been lovely diamond earrings.

For those who spent 5 thousand, ten thousand, twenty thousand {dollars}, they usually solely received thirty of these watches a 12 months, likelihood is there have been greater than 30 individuals who spent greater than you probably did. And that’s the fact of it. It is perhaps simpler in smaller markets, however that’s simply the unlucky fact. These watches are allotted to individuals who spend cash. It’s unlucky, however it’s the method it’s.

Nathan Value: So, I bear in mind once I received into watches in like 2016, 2017, I may stroll into my licensed supplier in St. Louis, and there have been Submariners within the case; there have been Yacht-Masters; there have been, you understand, Datejusts and Oyster Perpetual; are you, you understand, if you happen to had been a betting man, would you say the times of strolling in and seeing a Submariner within the case are gone?

Classic pieces that make up the Rolex bulk collections.
Traditional items that make up the Rolex bulk collections.

Federico Iossa: No, I don’t assume they’re gone, however I do assume we have now somewhat bit to attend. COVID shut down manufacturing for some time, and regardless that productions again, folks received quite a lot of extra cash. , they, as an alternative of touring and doing issues like that, they spent it on “watch investments.”

Now, the watch market is, you understand fairly, sharp decline. Value-wise, issues are coming again to regular. Whereas I can’t let you know if you happen to go to an AD right now, you’re going to see a Sub within the case, if I had been a betting man and I’ve been fallacious earlier than, I do assume, in a few years, you understand, perhaps not within the case, however it ought to be considerably simpler to select one up.

Nathan Value: So, following up from that, with this entire watch market craze, there appears to be, you understand, you talked about throughout 2020, 2021, the place there was a giant increase.

Are we nonetheless in a increase? Is that this the brand new regular? Do you see issues… I imply, you labored a few years in retail, are we going to return to the place issues had been, you understand, eight, ten years in the past?

Federico shares his insights of people investing their money to luxury items such as watches.
Federico shares his insights into folks investing their cash in luxurious gadgets reminiscent of watches.

Federico Iossa: That’s a fantastic query. So, no, I don’t assume that is regular. I feel there’s been a decline, however we’re nonetheless above the place we ought to be. Lots of people are calling this a “market crash.” It’s not a crash, guys. It’s a correction.

We’re going again to regular. I imply, we had a worldwide pandemic, and you understand, that is by no means political, however lots of people received cash and didn’t have means to spend cash on issues reminiscent of journey, in order that they put it into luxurious items. Similar to vehicles are coming again all the way down to earth, watches are coming again all the way down to earth, and one thing can’t be crashed if it was artificially inflated.

We’re simply going again to regular, and if you need my opinion of what’s regular, you understand, I say, simply have a look at the market on the finish of 2019, you understand? The place was it then? Watches had been nonetheless fairly sizzling in 2019. However, in 2021, 2020, it was nuts. I simply assume we’re going to 2019 ranges.

How lengthy is that gonna take? I don’t know, however we’re it’s undoubtedly taking place proper now.

Swiss Made Label
Swiss Made Label

Nathan Value: Okay, switching gears somewhat bit. Are Swiss-made watches the most effective watches on this planet?

Federico Iossa: So, sure and no. Sure and no. So, basically, there are three international locations that make premium watches. Effectively, there’s greater than three international locations. There are additionally American-made watches. However, three international locations that make them at scale.

There’s Japan with Grand Seiko and a few of their higher-end Citizen strains; there’s Germany that also has a watchmaking trade, A. Lange & Sohne, Glashutte Unique; after which, there’s Switzerland. all people else, mainly.

A watchmaker or repair man in action, viewing very closely a swiss watch.
Switzerland makes the a lot of the world’s premium watches.

Are they the most effective on this planet? Effectively, they make about 99% of the world’s premium watches. However, I wouldn’t use the phrase “greatest.” I feel Grand Seiko makes a improbable product. I feel A. Lange & Sohne and Glashutte make a improbable product. However, likelihood is: if you happen to’re shopping for a premium mechanical luxurious watch, likelihood is it’s gonna be from Switzerland.

Nathan Value: So, you talked about a pair manufacturers there, with Grand Seiko and A. Lange & Sohne, Germany, Japan, are there issues which are achieved otherwise in watchmaking in these elements of the world, or is it just about the identical factor apart from design?

Federico Iossa: Finally, in a macro sense, it’s very related, however there are variations. In fact, there are.

Spring drive watch technology
Spring drive watch expertise
three-quarter plate watch movement
three-quarter plate watch motion

Germany has motion variations. They’re well-known for his or her three-quarter plate actions. , actions that the place you possibly can’t see the gears. There’s a giant plate overlaying them. Japan has achieved issues with expertise reminiscent of spring drive, and they’re recognized for his or her particular dials.

Whereas this isn’t one thing that, say, they’ll’t do in Switzerland. , in fact, you can also make a three-quarter plate motion in Switzerland – and the Swiss Piaget, specifically, had a model of the spring Ddrive – it’s stylistic variations within the areas of watchmaking.

So, yeah, if I checked out a watch, if you happen to lined it, and also you confirmed me a motion, there’s a very good probability I’d have the ability to let you know, “Oh! That’s Swiss or that’s a German watch.” But it surely’s not a assure.

Nathan Value: So, Federico you personal delraywatch.com. You’re a watch retailer of watches and also you promote on-line. Discuss manufacturers. What are some manufacturers that you just like to work with, which have good relationships with sellers? Manufacturers that you just like to promote? Manufacturers that prospects actually love, and perhaps a number of the ones that aren’t so enjoyable to work with?

Federico Iossa: Positive, so I personal delraywatch.com, as you talked about. I’m a pre-owned supplier, so I’m not a licensed supplier. So, consider me as like a luxurious, used automotive salesperson, proper? Versus a Mercedes-Benz dealership.

We don’t take care of manufacturers lots. Manufacturers are likely to dislike us as a result of, clearly, we’re competing in some type of method. So, the most effective manufacturers to work with are those that depart you alone. However there are different manufacturers that can mess with pre-owned sellers. Rolex has. Grand Seiko has somewhat bit. Then, different manufacturers, reminiscent of Panerai.

Omega Speedmaster Black Ceramic The Dark Side of the Moon
Omega is certainly one of Federico’s favourite manufacturers to take care of.

However I’d say my favourite manufacturers to take care of are those that simply work. So, that promote nicely, they’ve only a few guarantee claims, and I don’t have to fret about them after they depart the door. And some good examples of which are Omega.

Omega is extraordinarily dependable, typically. These are generalizations. Rolex is usually extraordinarily dependable in costume watches. JLC, very dependable. Glashutte, by no means had an issue with a Glashutte. And these manufacturers, lovers actually like. , they actually like, in order that they’re not laborious to promote. After which, as soon as they’re offered, you understand, we guarantee every little thing as a result of we’re all about customer support.

They’re manufacturers which are impossible to come back again for guarantee claims. , as a result of regardless that one thing’s totally inspected, you must perceive: watches are 200 plus shifting elements. A few of them as skinny as human hair. So, that’s why you guarantee issues as a result of issues can occur. And whereas I’ve had a Rolex come again – in fact, I’ve – it’s a lot smaller chance in comparison with another issues that, once I purchase, I do know, “Oh boy! I do know this has a fairly large comeback charge!” However, it’s what it’s. It was simply designed that method.

Glashutte Original Senator Chronometer Regulator
Glashutte is likely one of the watch manufacturers that isn’t laborious to promote and is unlikely to come back again for guarantee claims.

Nathan Value: So, on the subject of manufacturers, can you disclose, like the highest three best-selling manufacturers that you just continually discover that individuals love?

Federico Iossa: Completely! I’m an open ebook. I like to share these numbers. I’d say, in no specific order, our three best-selling manufacturers are Omega, which is by far primary, really; then Tudor sells very nicely; after which I feel the third one, it’s somewhat little bit of a toss-up, however it is perhaps Breitling.

Now, you is perhaps questioning, “Hey, Federico, how is Rolex not primary? Not to mention not within the prime three?” It’s as a result of we don’t are likely to inventory quite a lot of Rolex. Folks can purchase Rolex anyplace, you understand? You should purchase a Rolex anyplace. We prefer to promote extra distinctive issues at Delray Watch. Nonetheless, if we targeted on Rolex, I can just about assure you, it might have made that listing, bumping Breitling off.

High 16 Rolex Options – Much less Costly, Simply as Trendy!

Nathan Value: Yeah, I agree. Small plug for Delray Watch. One of many the reason why we like working with them and why I personally, as a watch fanatic, like what Federico shares are he shares watches that aren’t simply mainstream.

In case you are a specific gentleman who has a selected style in costume watches or classic, odds are you’re going to search out one thing that you just’ll like on his website. So, what makes a watch a top quality watch? Does it need to be gold or luxurious supplies? Does it need to be automated? What makes it an precise high quality watch and never simply trash?

Federico Iossa: Effectively, it’s a fantastic query. “High quality watch” is a really broad time period, you understand, since you may have a $300 high quality watch or a three-million-dollar high quality watch. So, let’s persist with a top quality watch across the five-thousand-dollar value level.

Raphael dressed up in different wardrobe styles matched with the effortlessly timeless design of the Patek Philippe watch.
Raphael dressed up in several wardrobe types matched with the effortlessly timeless design of the Patek Philippe watch.

So, almost definitely, you’re not going to get gold at that value level. And that’s okay as a result of you possibly can have a fantastic chrome steel watch, however it has lots to do with the match and the end, proper? What motion is in there?

If it’s simply an off-the-shelf, primary Swiss out-of-movement, that’s advantageous. However, how’s the ending? How’s the case ending? The sharpening? The chamfers? How a lot element and workmanship went into producing that watch, proper? So, that’s a giant a part of it.

However, one other large a part of it, which is simply the reality, regardless that it’s possible you’ll not prefer it: is what model is it? , since you’re shopping for somewhat bit into the historical past of the model. , Model A, IWC might need a deeper historical past than a smaller model, reminiscent of – I don’t know – Davosa, which is a small model that makes a really good watch. That impacts the worth as nicely.

If you want a new watch, you're gonna new some serious cash and patience.
If you would like a top quality watch, take note of its historical past and craftsmanship.

So, I feel it’s an amalgamation of many issues. It’s supplies. However greater than supplies, it’s consideration to element and historical past. That basically defines the standard of a watch.

Now, whilst you can have a really prime quality watch with out the historical past, that’s completely, completely doable. , you simply have to concentrate to issues reminiscent of blued screws, sharpening, dial element, high quality of the strap, issues like that. Similar to a luxurious garment.

Nathan Value: Okay, since that is the Gentleman’s Gazette, and we care about dressing up and looking out good. Let’s speak in regards to the expertise while you’re in a watch boutique. Does dressing up enable you to to perhaps get monetary savings, get a reduction? After which, let’s construct off of that, while you’re in an AD otherwise you’re procuring on-line? What’s a technique to act well mannered, or some ideas and tips that you could give our viewers to perhaps save somewhat bit of money?

Watch Store
Outward look may be deceiving. You’ll be able to promote a thousand-dollar watch to a gentleman in his pajamas.

Federico Iossa: So, once I labored at a licensed supplier, you understand, brick and mortar retailer, I didn’t actually take note of clothes. I didn’t profile like that as a result of I’ve offered 100,000 plus watches to folks on sweatpants. Then once more, this was New York the place being somewhat bit extra informal is the norm. And I’ve had folks in Brioni three-piece fits are available and purchase a small reward for for his or her son, a thousand greenback watch. I don’t assume clothes issues.

What I feel does matter, which is one thing you speak about right here on the Gentleman’s Gazette, is manners and decorum. , the salesperson is there to serve you, sure, however he’s additionally there that can assist you, and try to be handled with respect. This goes in each transaction in life.

, good manners go a great distance as a result of, on the finish of the day, if I get handled nicely, I’m extra more likely to wish to enable you to, proper? I’m extra more likely to wish to enable you to out if it’s somebody I like and somebody, you understand, that I really feel is treating me correctly; whereas, if you happen to stroll in, you understand, you’re brusque, you don’t say hey, you’re pointing over at issues, then, you understand, you higher imagine I’m gonna cost you full value. As a result of, you understand, being good ought to be, you understand, normal. However, it truly is that straightforward.

Reprimanding a visitor for not dressing appropriately can be considered bad manners.
It is very important deal with every buyer properly and with respect.

Now, if you need one thing somewhat bit extra particular, a couple of issues that can enable you to get monetary savings is if you happen to provide to pay by wire switch. Normally, that saves three, 4 % as a result of there’s no bank card charges. By no means provide money. Nobody desires money. This isn’t 1985. It’s important to go to the financial institution and deposit money. Nobody desires to deal in money. However, a wire switch ought to prevent three, 4 % proper off the bat.

Subsequent factor is, certainly one of my favourite strains is: “You don’t ask, you don’t get.” There’s nothing fallacious with asking for a reduction. There’s nothing fallacious. However there’s additionally nothing fallacious within the salesperson refusing to present you a reduction. It’s important to keep in mind that.

It’s a give-and-take. Any individual desires a reduction from a Sub or just about any Rolex, I’m not going to do it as a result of it’ll promote itself and the margin could be very small anyway. However, if any individual says, “Hey, I’m prepared to purchase it right now, and I’d like to purchase this different model,” there’s an excellent probability I’ll sweeten the deal.

There's no shame in asking for a discount when purchasing the watch that you want.
There’s no disgrace in asking for a reduction when buying the watch that you really want.

However, one other factor that’s essential to recollect is you don’t negotiate sooner or later. You don’t say, “I’m wanting to purchase this watch in two weeks, what’s the most effective value you are able to do for me?” , lots of people say, “Effectively, you understand, value has lots to do with it.” Positive, however I don’t wish to decide to one thing in two weeks.

, one of the simplest ways to realistically get a reduction is stroll in, state your intention, “I wish to purchase this watch proper now, right now, if we will make a deal,” after which, attempt to make a deal.

Additionally, expectations are reasonable. , you need 50% off one thing. It’s by no means going to occur. You need 20% off one thing. It’s by no means going to occur almost definitely. I’d say within the present watch market, anyplace between 5 to fifteen %. Fifteen % for the oldest canine that’s been within the showcase. 5 % for a fairly in-demand Omega is what it is best to anticipate.

Discounts vary depends on the markets demand just like this Omega Seamaster.
Reductions fluctuate relying available on the market demand similar to this Omega Seamaster.

However, if you happen to deal with your salesperson with respect, you’re dedicated to purchase that watch proper then and also you don’t use negotiation as a sport, then you understand there’s an excellent probability you’ll be strolling out of that retailer, you understand, paying lower than what’s on the tag. Throw in a wire switch as nicely, you’ve saved your self a tidy little sum of money, my mates.

Nathan Value: And what goes together with that? Does it rating you any factors if you happen to actually impress the salesperson along with your data of that individual piece, or on the finish of the day, does it simply, you understand, making the deal matter?

Federico Iossa: So, that is an unlucky factor for me to say as a result of I spend quite a lot of time making academic movies on YouTube. Lots of my prospects are my viewers, you understand? Lots of my viewers are my prospects, goes each methods. However, sadly, impressing me or any salesperson has nothing to do with it. It’s about making a deal.

Federico's official Youtube channel.
Federico’s ardour for watches and to coach his prospects are what his content material talks extra about.

In truth, I’d even get a give a much bigger low cost if we will transfer issues alongside faster, you understand? As a result of I’m right here to work. I’ve received work to do. I wish to transfer on to the following one.

So, whereas I’ll spend hours speaking to prospects and and viewers and I take pleasure in it. I actually do. That is my ardour. It doesn’t assist when negotiating. Negotiations ought to be quick, candy, on to the following one. And I feel if you happen to guys deal with it that method, even in different areas – vehicles, for instance – you’ll discover improved outcomes.

Nathan Value: Let’s speak a bit about defending folks’s cash. How do you safeguard in opposition to getting a pretend?

Federico Iossa: That is it’s a fantastic query. It really occurs method lower than it’s possible you’ll assume as a result of the very first thing is: promoting a pretend watch is a felony. I imply, you may get in quite a lot of hassle. 

So, a enterprise won’t ever do it as a result of it’s fairly straightforward to get caught, particularly somebody like me. I’m everywhere in the web. My workplace handle, I’m licensed watch supplier, however as a purchaser, I’d say, purchase from somebody with a popularity. Google opinions, somebody public, you understand? Somebody that’s in good standing after which, pay attention.

For those who’re actually that nervous about it, you possibly can all the time deliver your pre-owned watch to a licensed supplier of that model and have them open it up for you. For those who did certainly purchase a pretend – which I suppose can occur however it’s uncommon – simply get one thing in writing. , “This watch is just not real.” For those who deliver it again to an trustworthy supplier, it is best to get a refund, no questions requested.

I’ve by no means needed to take care of that state of affairs. We open up all our watches. We examine each watch, however we have now insurance policies in place. What would we do if this had been to occur to us, proper? And I do know somebody comes again with one thing in writing from the model that claims there’s something fallacious with the watch, then clearly, would give a refund in full.

Some websites selling fake watches will show pictures of the actual watch or replicas better than what they sell
Some web sites promoting pretend watches will present photos of the particular watch or replicas higher than what they promote.

However, the important thing factor for the client is to only purchase from a reliable supply. Positive, you purchase from Craigslist, you would possibly get burned. You purchase from Joe Schmoe’s watches on OfferUp, you would possibly get burned. However, large enterprise like Delray Watch or Luxurious Bazaar or any of the opposite large guys, they don’t need we don’t wish to destroy our reputations and do one thing unlawful by promoting a pretend watch. It’s not value it over, you understand, what’s ten thousand {dollars}.

Nathan Value: Going again to that buy-and-selling dynamic, are you able to speak in regards to the execs and cons for our viewers as a result of somebody would possibly say, “Hey, I can go on a discussion board, and I can save 600 {dollars}, you understand, greater than your most cost-effective value.” So, what’s the professionals and cons with shopping for and promoting with a trusted supplier?

Federico Iossa: So, there’s a couple of of them. The professionals to purchasing, first is safety. , you’re really going to get the watch. , I course of the bank card, you’re gonna get the watch. If one thing occurs in transit, it’s totally insured.

Knowing the gains and losses in buying from established traders.
Figuring out the beneficial properties and losses in shopping for from established merchants.

You’re additionally shopping for from somebody who presents a guaranty. So, even if you happen to get the watch, what if it breaks in two weeks? That may very well be a couple of thousand {dollars} to repair, so there’s that as nicely. And in addition, it’s simply… What are the protections you could have shopping for from a enterprise versus shopping for from a person? , the enterprise is incentivized to do nicely, you understand? I’m not gonna take your cash and run away. , I’ve been round for seven years; whereas somebody on the discussion board very nicely would possibly. 

I’m not saying all discussion board consumers or sellers are unhealthy. I’m not saying that in any respect. I’ve achieved quite a lot of nice transactions on the boards. However, for getting from a supplier, you get the comfort, you get the safety, you get the guarantee, you get your questions answered, and also you get customer support, and you understand, that’s value somewhat little bit of a premium.

Nathan Value: Yeah, I completely agree. Early in my watch journey, I did quite a lot of discussion board flipping. I’ve by no means gotten burned, however I’ll say it’s a lot simpler and rather more reassuring to undergo an precise supplier as a result of, while you ship them ship them your cash or if you happen to’re promoting them a watch, if you happen to ship them your watch, you understand that you just’ll get fee, you understand, or the watch, if you happen to’re shopping for it, in a short time.

Okay, let’s wrap this up with two very open-ended questions: What’s the greatest a part of the watch trade and absolutely the worst?

Watch industry thrives mainly because of the product itself.
The watch trade thrives primarily due to the product itself.

Federico Iossa: The perfect a part of the watch trade are watches. I imply, I like watches. I play with them day by day as my job. This can be a dream come true for somebody like me. , simply hundreds of watches throughout my desk yearly. I imply, pay attention, it’s like a child in a sweet retailer. I’m positive that’s how you are feeling working right here on the Gentleman’s Gazette. That’s by far the most effective. 

The worst a part of the watch trade, I can let you know there’s not quite a lot of unhealthy elements about it for my part, however I’d say the worst might be… This can be a powerful one. It’s actually powerful. I imply, it’s a combination of coping with banks. , for points like chargebacks, which do occur on occasion. , dealing… , banking establishments are simply terrible to take care of, after which, very sometimes, you get unhealthy prospects.

And what does that imply? I get quite a lot of extraordinarily pleasant prospects day by day, and I recognize it, and I like you guys. However, when I’ve a type of nice transactions, for some motive, you understand, I bear in mind it, however then, it’s on to the following one. However, once I do get the one actually imply individual, who’s unreasonable or shouts at certainly one of my employees, you understand, that stays with me lots longer for some motive. I imply, that would destroy my day. It may possibly destroy a few days.

So, I feel, regardless that, for each one unhealthy transaction, there are 5,000 good ones, that one unhealthy one does have the facility to only form of put me in a nasty temper for somewhat little bit of time as a result of I actually, I wish to do the most effective I can.

, I try to present all people the expertise they need, and once I fail at it, not solely does it really feel unhealthy as a result of I failed at one thing, however then, on prime of that, typically, it’s not even my fault. Generally persons are simply unreasonable. However, you continue to really feel like… In the event that they’re sad, I nonetheless really feel like I did one thing fallacious. And, you understand, I feel it’s extra of a private situation than something, however it’s the worst a part of the job, I’d say.


Nathan Value: So, now that we’ve uncovered some potential secrets and techniques or some belongings you won’t have recognized in regards to the watch trade, we’re going to wrap this one up earlier than we get Federico placed on successful listing.

Did any of right now’s secrets and techniques or information from Federico shock you? Tell us down within the feedback beneath, and if we had been to do an element two of this video, what are a number of the questions that you’d wish to ask Federico? Please tell us as nicely.

Additionally, bear in mind, to remain tuned as you will note Federico and Raphael go head-to-head. Be looking out for that video. However, if you need extra watch speak and watch protection, take a look at Federico over at Delray Watch and at Federico Talks Watches on YouTube.

Outfit Rundown – Federico Iossa

Right this moment, I’m sporting a sports activities coat and trouser mixture. My sport coat is a linen and cotton combine, made-to-measure by my tailor in Hong Kong. I’m sporting an Oxford fabric white shirt, additionally made-to-measure by the identical tailor. I’m sporting Navy chinos by Brooks Brothers. And a few shell cordovan Allen Edmonds in my dimension ten-and-a-half, triple-E.

Federico wearing a orange sports coat and navy trouser combination.
Federico sporting a orange sports activities coat and navy trouser mixture.

On my wrist is my H Moser Aventurine dial Perpetual Moon; my favourite watch and the toughest watch to get in my assortment.

Outfit Rundown – Nathan Value

In right now’s outfit, I’m sporting a mixture of a sports activities jacket and trousers which is nice for the nice and cozy climate right here in Minneapolis. I’m sporting a blue, micro houndstooth sports activities jacket. This was made-to-measure for me by Beckett & Robb.

My shirt is a Oxford fabric button down, and it was made a measure by Correct Fabric. My trousers are in a cream Huddersfield cotton. They had been made-to-measure by the Singapore on-line model, Collaro.

Because it’s heat out I’m not sporting socks. However, my footwear are the Yanko and Skolyx journey loafers.

Nathan's Outfit Rundown
Nathan’s sports activities jacket and trouser outfit mixture; excellent for the nice and cozy climate
Silk Pocket Square in Orange with Green, Pink and Purple Large Paisley Pattern

Fort Belvedere

Silk Pocket Sq. in Orange with Inexperienced, Pink and Purple Giant Paisley Sample

On my wrist, courtesy of delraywatch.com, is that this superior, grey dial, Omega Seamaster Aquaterra, which is a watch that’s underrated not.

My pocket sq. is from Fort Belvedere. It’s our orange, giant, paisley pocket sq.. It has gentle greens and purples excellent for the nice and cozy climate months.

If you wish to take a look at this pocket sq., some socks, some ties, or the rest that you just want for these heat climate months, take a look at the Fort Belvedere store.



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