Home Fashion True Faith Launching House – WWD

True Faith Launching House – WWD

True Faith Launching House – WWD


NO PLACE LIKE HOME: True Faith, the American attire and sportswear model identified for its signature denims pocket stitching, will enter the house market in January by a partnership with Envogue.

The New York-based Envogue, a wholesaler, distributor and design home of house textiles and residential decor merchandise, has been licensed to provide bedding sheets and comforters, ornamental pillows, bathtub and space rugs, and towels; desk and bathtub group merchandise, and kitchen mitts, aprons, desk linens and mats. Costs will vary from $29 to $49 for ornamental pillows and as much as $199 for bedding. The gathering can be offered by True Faith’s personal shops and web site in addition to at main retailers within the U.S. and Canada.

“Our licensed companions have been instrumental in serving to us understand True Faith’s potential as a full life-style model,” Michael Buckley, chief govt officer of True Faith, stated in a press release. “Envogue’s deep relationships throughout the trade, in depth experience throughout a variety of house classes, and in-house design crew that basically understands True Faith’s DNA make them the right companion for us.”

Stated Nidhi Jain, CEO of Envogue, stated, “We stay up for bringing to life True Faith’s model heritage and one-of-a-kind aesthetics throughout an thrilling array of house merchandise.”

True Faith is simply the most recent American trend model to enter the house market. This yr, Banana Republic launched house merchandise, and two years in the past, Banana’s sister division Hole began providing house merchandise in collaboration with Walmart. Rebecca Minkoff launched her first house line final yr, and Norma Kamali added house to her repertoire in 2021.



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