Podcast 169: B Corp magnificence coalition defined


System Botanica and podcast host Lorraine Dallmeier closes most episodes with a name asking us to hunt out magnificence manufacturers which are true innovators and shaping a extra sustainable future for the business.

Some magnificence manufacturers are cajoled into motion on sustainability by their prospects or rivals. Others, in the meantime, are usually not ready round. They’re taking the lead and cooperating in setting themselves the best environmental and social requirements to carry their magnificence companies to account. B Corp Magnificence companies are on this latter group.

However, what’s B Corp and what function does a sub-set group referred to as the B Corp Magnificence Coalition play? If you happen to haven’t heard of B Corp, a forward-thinking, non-profit organisation, or the energetic lead taken by over 60 of its magnificence model members, it’s time to put them each in your radar while you want to store for sustainable magnificence. Lorraine talks to Shaun Russell, founding father of B Corp-certified, Scandinavian perfume and life-style firm Skandinavisk, who can also be co-founder and chair of B Corp Magnificence Coalition, an initiative of over 60 B Corps worldwide united in working to enhance the sustainability requirements of the sweetness business.

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Unsure what a B Corp enterprise is? @FormulaBotanica podcast talks to B Corp Magnificence Coalition’s Shaun Russell @Skandinavisk on this final of certification schemes. #BCorpBeauty #BCorp #sustainablebeauty Click on To Tweet

On this episode on B Corp Magnificence, you’ll hear why:

  • B Corp will be thought-about the certification physique above all others as its rigorous, stringent processes reduce throughout all sectors (not simply magnificence) and canopy the social and environmental impacts of a whole enterprise relatively than specializing in single points like carbon outputs or sustainable product design.
  • Being a B Corp enterprise is much extra about what you continue to want to realize and do higher at than about giving plaudits for what you will have achieved. On this means, it gives a constructive, actionable roadmap for firms.
  • B Corp Magnificence Coalition was the brainchild of some B Corp magnificence manufacturers who needed to see not solely their companies try to realize the best social and environmental requirements, but additionally to make an affect on the broader magnificence business. It has grown to over 60 members and whereas separate from B Corp, it’s supported by them.
  • The coalition is in its early days, however has already devised a “Navigator” system, which is freely accessible on-line, to assist magnificence firms and wonder customers make extra knowledgeable sustainability-oriented decisions. The Navigator covers three core silos of the sweetness business: sustainable packaging; greener logistics; and ingredient sourcing.

Key takeouts embrace:

  • B Corp membership relies on a stringent self evaluation by which firms should attain a minimal of 80 out of 200 factors. That is adopted by a B Corp audit with a reassessment each three years. Most firms obtain 80-100 factors, and a mere handful achieve 120-150. The “factors left on the desk” point out the areas for companies to enhance on.
  • Shaun Russell acknowledges that B Corp continues to be comparatively unknown as a certification scheme and its voice misplaced within the plethora of schemes. That is primarily as a result of bigger B Corp companies have seen the method as a information for altering inside firm processes and fewer as a customer-facing device. That is now altering as extra SME B Corp firms come on board and see the large worth in achieving such demanding requirements.
  • Don’t speak about magnificence “shoppers”! Russell urges us to ditch the phrase shopper, seeing it as a twentieth century anachronism. The phrase shopper values us solely as instruments of progress. As a substitute, we must always speak about ourselves as residents, as this emphasises our function and accountability in direction of society and the surroundings.
  • With the sector-specific layer of objectives the Coalition is including over and above these of B Corp membership, you will be assured {that a} B Corp Magnificence Coalition member is accountable to the final word in social, moral and environmental requirements.

Meet our visitor: Shaun Russell

Shaun Russell B Corp Beauty CoalitionShaun Russell is the founding father of Skandinavisk, a perfume specialist for dwelling and physique that’s obtainable in additional than 40 nations and pushed by a mission to encourage the world to reside extra Scandinavian. Skandinavisk grew to become a Licensed B Company in 2019, assembly the best requirements of social and environmental affect.

In 2022, Shaun helped co-found and accepted the function of Chair of the B Corp Magnificence Coalition, a collective motion initiative of over 60 B Corps worldwide united to work collectively to enhance the sustainability requirements of the sweetness business.

Discover out extra:
Web site: Skandinavisk
Instgram: @Skandinavisk
B Corp Magnificence Coalition
B Corp Magnificence on Linkedin


If you wish to hear extra about a number of the matters we coated, please do delve again into the podcast archives. Go and hearken to:

Episode 119: an interview with Yashi Shrestha of Novi to speak about transparency in magnificence.
Episode 120: What number of magnificence certification schemes do we’d like?
Episode 142: by which we ask the query: How will you formulate change?

Thanks for becoming a member of us for this episode of the System Botanica Inexperienced Magnificence Conversations podcast. If you happen to loved listening, please share, subscribe and evaluation this episode on iTunes, Spotify or Youtube in order that extra folks can benefit from the present. Don’t neglect to comply with and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of System Botanica, the award-winning on-line natural beauty science faculty. Learn extra about Lorraine and the System Botanica Crew.



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