Maluma Stars in Porsche x BOSS Fall 2023 Marketing campaign


Maluma wears a brown leather bomber jacket for the Porsche x BOSS fall-winter 2023 campaign.
Maluma wears a brown leather-based bomber jacket for the Porsche x BOSS fall-winter 2023 marketing campaign. Photograph: Hugo Boss

The collaborative efforts of Porsche and BOSS have culminated in a fall-winter 2023 capsule that includes an ideal mix of modern designs with a contact of retro aptitude. On the coronary heart of this assortment is the Colombian sensation, Maluma, who stars within the marketing campaign, personifying a ardour for driving and the fashionable refinement of informal put on. The fusion of those two manufacturers embodies a spirit of informality and sportiness, a tribute to the “BOSS angle,” pushed by ambition and dedication.

Maluma for Porsche x BOSS Fall/Winter 2023 Capsule

Reuniting with BOSS for fall-winter 2023, Maluma stars in the Porsche x BOSS campaign.
Reuniting with BOSS for fall-winter 2023, Maluma stars within the Porsche x BOSS marketing campaign. Photograph: Hugo Boss

One of many assortment’s standout options is the colour palette, the place brown and black dominate, permitting for versatile wardrobe integration. This vary revolves round athleisure, encompassing refined informal items. From social gatherings to informal weekend outings, there are many items to undertake for normal put on, with neon particulars and nostalgic prints dressing clothes and niknaks, ranging from leather-based jackets and polos to caps and sneakers.

Taking the spotlight for fall-winter 2023, Maluma fronts the new Porsche x BOSS campaign.
Taking the highlight for fall-winter 2023, Maluma fronts the brand new Porsche x BOSS marketing campaign. Photograph: Hugo Boss

This assortment’s inventive touches are additionally outstanding—new options like a rounded Porsche x BOSS brand patch with an attention grabbing houndstooth sample. In a world the place the fusion of class and sportiness is a sought-after idea, the Porsche x BOSS fall-winter 2023 capsule assortment speaks to a life-style mirrored by a way of informal aptitude and sporty zest.

Going sporty, Maluma stars in the new Porsche x BOSS fall-winter 2023 collection campaign.
Going sporty, Maluma stars within the new Porsche x BOSS fall-winter 2023 assortment marketing campaign. Photograph: Hugo Boss

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