Home Jewelry Design Learn how to Promote Your Jewelry

Learn how to Promote Your Jewelry

Learn how to Promote Your Jewelry


With Susannah Lovis

The artwork of promoting doesn’t at all times come naturally to jewellers, however there are particular methods you may be taught to make your promoting simpler. On this episode, Susannah Lovis shares a few of her favorite inquiries to ask prospects, suggestions for partaking with individuals in individual and on-line, and extra. Susannah is the proprietor of the classic jewelry retailer Susannah Lovis Jewellers, and he or she has so many glorious insights to share! 
Episode Description:

  • Right now we’re speaking with classic jewelry specialist Susannah Lovis (1:34)

  • How did you get within the jewelry enterprise? (2:47)

  • What’s the distinction between vintage and classic? (9:59)

  • Are you able to share some suggestions for promoting jewelry? (13:00)

  • What questions do you ask prospects to assist promote in individual? (17:52)

  • How do you strategy promoting on-line? (24:01)

  • What have you ever discovered whereas constructing your staff? (27:36)

  • What’s subsequent for you and your online business? (31:08)

  • How have you ever grown your Instagram? (32:18)

  • What are a few of your favorite items to promote? (34:18)

  • The place to seek out Susannah (36:55)



Susannah launched her eponymous boutique, Susannah Lovis Jewellers, within the Burlington Arcade in 1996. One of many pioneering feminine jewellers of the mid-nineties, Susannah has paved the best way for the female-led jewellers of as we speak. 

Because the early days of the boutique, she has centered on curating excellent classic collections, a dedication to high quality which has spurred enterprise progress over the previous 26 years. Initially serving purchasers within the UK, the model now has a worldwide popularity, with guests from abroad flocking to the boutique. Susannah and her store are famend for his or her standing because the ‘go-to’ vacation spot for classic designer items, with over 2,000 in inventory, with an emphasis on iconic manufacturers reminiscent of Cartier and Tiffany.

Nearer to house, the boutique is a one-stop vacation spot for royalty and celebrities alike. Business stylists adore the number of selection of eras and items when dressing their purchasers for tv appearances and photoshoots. Jewelry from Susannah Lovis has been noticed adorning a various vary of discerningly fashionable purchasers, from duchesses to divas to daytime TV hosts.

All through her inspirational business journey, Susannah has been instrumental in creating the careers of numerous jewellers, with former colleagues heading up worldwide public sale homes and being impressed to begin jewellers of their very own.

Study extra about Jewellers Academy
Watch this episode on YouTube
Be part of the Jewellers Academy Fb Group 
Order your copy of “Begin and Develop a Worthwhile Jewelry Enterprise”
Susannah’s Web site
Observe Susannah on Instagram
Discover Jewellers Academy on Instagram and Fb



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