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Interview with Tattoo Marketer Sandy at Inksane

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Interview with Tattoo Marketer Sandy at Inksane

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Tattoo marketer and artist Sandy (@sandy_inksane) owns Inksane Tattoo in Belgium. Not solely does she create wonderful artwork however she’s additionally developed a digital agenda system for tattoo studios. Right here we dive into her tattoo model and the way she’s serving to different artists within the trade…

To start with, inform us extra about your work as a tattoo artist, how did you get into it?

I’ve been requested this query rather a lot and I nonetheless don’t have a flowery story for it. I used to be younger, 24, filled with vitality (nonetheless am), and I simply wished to do it. Being self-employed and making an earnings with artwork was interesting to me.

How would you describe your tattooing model? 

My model was black ‘n’ gray and color photorealism. In the previous couple of years, I’ve advanced into bio-organic tattoos. This model has at all times been extra of a passion for me. I might do it after I was drawing or portray for myself every day. I might do such a artwork extra on a canvas quite than on precise shoppers.

Are you able to inform us extra about what bio-organic tattoos are?

Bio-organic is a method that pays plenty of consideration to the anatomy of the to be tattooed bodypart. It follows the muscle tissues. It was first performed by HR Giger, who additionally created the creatures and surroundings for the Alien films. I assume it may be in comparison with biomechanic, the place the mechanic model is usually insinuating metallic, clean shapes. The natural model is insinuating ‘organisms’. We use plenty of textures we discover in nature in these tattoos. You see plenty of unearthlyy shapes flowing, some would describe it as a horror model.

What’s your studio like and the place is it? 

My studio is named Inksane (www.inksane.be ), and it’s positioned in Roeselare, Belgium. It’s been round 13 years since I opened it, and we’ve been rising steadily ever since.

Each time it bought too busy or our ready record per artist was over six months, I’d settle for an additional artist or apprentice. It grew to the purpose the place we had 15 artists working every day. To handle all of that I employed a advertising supervisor and a store supervisor. Additionally my associate helps with the reception and bookings. Due to the pandemic and the economic system we’re now at round 12 artists a day, so we’re nonetheless a big studio.

Round 4 years in the past, we began increasing the studio to totally different places by way of a franchise scheme. The opposite two Inksane retailers aren’t run by me, however they’re beneath a franchisee system.

From left to proper: Anke (receptionist Roeselare), Michael (proprietor Brussel), Maxim (proprietor St-Niklaas), me, Danny (reception Roeselare, my associate).
Photograph taken by our advertising supervisor Tom. For an Inksane promotional marketing campaign.

The place are the 2 different Inksane retailers and who runs them?

We now have Inksane Roeselare run by me. Inksane Brussel by Michael, Inksane St-Niklaas by Maxim and Inksane Gent can be run by Cristian.

What’s the tattoo scene like the place you might be?

The tattoo scene round right here is regular, regular, and pleasant. Nothing fancy both. There are a couple of smaller conventions within the space on a yearly foundation.

Do you bear in mind what first made you fall in love with tattoos? 

The main target. The way in which you will get sucked in and preserve drawing and practising for days and weeks and years. Additionally the continuing studying course of. It by no means ends. You will get higher yearly for the remainder of your life.

And what do you continue to love concerning the tattoo world now?

I’m not tattooing a lot nowadays. I progressively moved into enterprise and advertising. It was not a consious choice.

Previously, after I was tattooing, I felt responsible I used to be not engaged on my enterprise. And after I was doing advertising, I felt responsible I wasn’t drawing or tattooing. This internal combat took about 10 years, till I gave in to the enterprise aspect. 

Now with my studio (and the franchise places) I be sure that our artists can deal with solely being artistic. We do all the opposite work for them. Like social media, drawing, managing prospects, taking bookings, answering emails, reception and ordering inventory and many others.

We now have the precise individual in the precise place and the precise instruments – like our agenda system.

What precisely is a digital agenda system? What does it do?

Tattoogenda.com is a digital calendar/CRM (buyer relationship administration) for tattoo studios. Assume Google Calendar, Calendly, Sq., however blended and fine-tuned to the tattoo trade.

It takes digital deposits from shoppers, sends automated reminders through sms or e-mail, it has consent types, ready lists, aftercare emails, retains monitor of deposits, and many others. You may also use reserving types in your tattoo studio’s web site to take consultations or piercing appointments.

Sandy standing and instructing her receptionists & franchise managers some advertising. “We do that on a month-to-month foundation. Each month we’ve got one other subject to show or discuss.”

How does it work on your studio? And are different studios utilizing it? Is it a world factor?

I designed it myself so we could possibly be extra organised when operating our personal studio. Once I made it accessible to my franchise places, I realised I might additionally supply this software program to different studios, too. Everyone can now take out a simple on-line subscription at www.Tattoogenda.com/pricing, so certainly it’s a international factor.

I’ve one of the best improvement associate that takes care of the engineering half. I do fairly a little bit of improvement myself now. I additionally assist different tattoo studios get arrange with Tattoogenda and combine it with their web site.

Left to proper: Michael (Brussel), Maxim (St-Niklaas), Sandy, Anke (reception at Roeselare), Danny (reception, Roeselare). Photograph taken by Tom (advertising), for an Inksane promo marketing campaign on a month-to-month franchise day.

What are your hopes for the long run?

My purpose is to work along with extra tattoo professionals from around the globe on getting their tattoo studio organised. Additionally enhancing my software program alongside the best way.

On the similar time I get pleasure from operating my very own Inksane studio and intend to maintain it that method. We can be opening a 3rd franchise location subsequent month in Gent. I’m very exited about that. The franchisee (supervisor) is a tattoo artist that has been working with us for a very long time and I’m very pleased with him.

Ensure that to comply with Sandy on Instagram.

We’re at all times speaking to wonderful tattoo artists, try our newest interviews.



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