Home Luxury Fashion Fur Imaginative and prescient, an inspirational occasion on this planet’s trend capitals – INFUR MAGAZINE

Fur Imaginative and prescient, an inspirational occasion on this planet’s trend capitals – INFUR MAGAZINE

Fur Imaginative and prescient, an inspirational occasion on this planet’s trend capitals – INFUR MAGAZINE


Fur Imaginative and prescient® is the place Saga Furs introduces new methods from the specialists in fur craftsmanship to the world of trend. The annual occasions started in New York in 2000 and have since been held in London, Paris, Milan, Moscow, and plenty of cities in Asia. Throughout Covid-19 assortment was offered in a extra digital kind and thru the person visits, however the custom was continued and appreciated by the style world.

Fur Imaginative and prescient occasion is the start line of creativity – the place the place designers discover inspiration for upcoming collections and study sustainability in fur. It is usually a chance to satisfy the distinctive staff of Saga Furs and discover the probabilities of a future cooperation, plus get assist with connecting with the worldwide community of furriers and producers.

SAGA mink houndstooth scarf

Saga Furs helps designers understand their concepts and assists them in creating particular person items and even a complete assortment. That’s why Saga Furs has earned its popularity as The Designers Alternative.

Yearly this distinctive occasion showcases new revolutionary fur methods and designs, all created by the product improvement staff on the Saga Furs Inventive Hub (beforehand often known as Saga Design Centre). The ambition is to point out trend firms new methods of working with fur and galvanizing them to create new collections and produce fur to a brand new stage. And similar to that, trend runways at all times function Saga Furs merchandise and craft methods developed in Saga Furs Inventive Hub – the brand new dwelling of world fur trend.

Any more the Inventive Hub is situated within the capital space of Finland, in the identical constructing as Saga Furs’ headquarters and the public sale room, which brings collectively Saga Furs’ specialists in fur craftsmanship, grading, sustainability and much more. “Bringing the Centre to our Head Workplace in Finland nearer to our suppliers and our core enterprise operations was a pure subsequent step for us,” explains Saga Furs CEO Magnus Ljung.

Soren reducing Soren crochet weave

Woven mink and ribbon Vivid combine hanging

Mink and crochet Mink and star pleat

The corporate nonetheless retains a small unit in Denmark of two furriers and one designer. However, legacy furnishings and a wall of fur trend retro photograph frames have been introduced from the Design Centre and put in within the new house on the Saga Head Workplace. The mixed impact is a distinctly Scandinavian really feel, characterised by clear strains, clear surfaces, pure wooden tones and quite a lot of pure gentle.

The Hub can also be a spot for educating stakeholders on broader sustainability points. “Sustainability and transparency have gotten more and more vital to fur trend customers,” says Marja Tiura, Government Director of the Finnish Fur Breeders Affiliation. “They wish to know the place their merchandise got here from and the way they had been produced.”

Blended woven mink + ribbon Soren mink crochet

Blended neon fox Graphic inexperienced animal mink

Saga Furs leads the trade with its strict farm certification program that holds its farmer suppliers accountable to the very best requirements of animal welfare and environmental farm administration.

Credit: Saga Furs



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