A First Take a look at Tiffany & Co.’s Newest Blue Ebook Assortment – WWD


Tiffany & Co. is teasing the following chapter of Blue Ebook: Out of The Blue, its largest excessive jewellery assortment to this point, in an enormous means.

On Friday, as New York Trend Week formally begins, the American jeweler is internet hosting a trend present styled by Carine Roitfeld at its Landmark flagship location on Fifth Avenue, showcasing round 25 items from the gathering, paired with high fashion and ready-to-wear ensembles from Givenchy, which can also be owned by LVMH Moët Hennessy Louis Vuitton.

The total fall expression of Blue Ebook: Out of the Blue formally launches in October in Shanghai, however Friday’s occasion for shoppers and media will present a glimpse at what’s to return from the gathering created by Nathalie Verdeille, Tiffany & Co.’s chief inventive director of bijou and excessive jewellery.

“The autumn creations proceed to push the boundaries of expertise, innovation and artistry as we discover the uncharted depths of Schlumberger’s artistry,” Verdeille stated, persevering with the dialogue primarily based on the ocean and including a brand new theme for fall: Sea Anemone.

Tiffany & Co.'s Blue Book: Out of The Blue high jewelry collection

Tiffany & Co.’s Blue Ebook: Out of The Blue excessive jewellery assortment.

Masato Onoda/WWD

“The theme captures the unfettered creativeness inherent in all of Jean Schlumberger’s meditations on wildlife. Balancing restraint with inhibition, grace and complexity, this chapter goes far past the acquainted as we discover the ocean creature via a fantastical aperture,” she stated.

The ocean anemone is named “the flower of the ocean,” defined Tiffany & Co. chief gemologist and vice chairman of excessive jewellery gemstone acquisition Victoria Wirth Reynolds at a preview contained in the Fifth Avenue retailer, as a result of “it strikes with the waves.”

One piece Reynolds was eager to level out was a stunning cocktail ring in 18-karat white gold with a uncommon inexperienced cuprian elbaite tourmaline and diamonds. “No different gemstone on this planet seems to be like a cuprian elbaite,” she stated. “The stone comes from a mine in Africa that was open solely a short while, including to its uniqueness. It’s additionally the right hue of Tiffany blue.”

Discovering only one cuprian elbaite tourmaline that meets her requirements is a feat, but Tiffany has 15.

Schlumberger designs from Tiffany & Co.

Schlumberger designs from Tiffany & Co.

Masato Onoda/WWD

The piece additionally highlights innovation.  Every diamond is ready “en tremblent,” with an inverted setting, a particular contact meant to focus on the gemstone. The diamonds articulate via a wire that sits on a small coil beneath. It took years to develop. “I’m very pleased with it, “ Reynolds stated with a smile, “and I do know a couple of shoppers who may be .”

In reality, a number of items barely off the jeweler’s bench have already piqued curiosity from shoppers. The anticipation after the primary Out of the Blue chapter debuted this summer time “was very excessive,” noting that shoppers had been accustomed to Verdeille’s work all through her profession, Reynolds stated.

Reynolds was fast to level out that whereas excessive jewellery affords the last word in craftsmanship, there’s enjoyable and playfulness instilled within the creations, too, a whimsy proven all through Verdeille’s newest work.

Tiffany & Co.'s Blue Book: Out of The Blue high jewelry collection

Tiffany & Co.’s Blue Ebook: Out of The Blue excessive jewellery assortment.

Masato Onoda/WWD

Reynolds stated there’s a saying across the workplace: “Schlumberger constructed the palace, Nathalie is opening its home windows.”

“What she has accomplished,” she stated, “I believe it’s the whole lot you knew we may, or  hoped we might be. And we’re that.  Bringing to life not solely Schlumberger, however the Tiffany’s legacy too.”

Nestled within the sea anemone theme, a pendant necklace in 18-karat white gold with a blue cuprian elbaite tourmaline, turquoise and diamond, proven on a mannequin with a mismatched set of 18-karat white gold with blue cuprian elbaite tourmaline and diamond earrings. The necklace exudes a stress on the pendant, with diamonds mimicking a tied string. “Natalie actually purposefully wished it to seem like it was simply kind of tied very loosely, in order that additionally provides consideration to the piece. A little bit of visible curiosity versus simply having this be a pendant with a series,” she defined.

When Out of the Blue debuted in the summertime, Tiffany confirmed the gathering with non-public promoting appointments globally. The Landmark trend present is a much bigger assertion, teasing items prematurely of the full assortment reveal in October in China.

“Because of a standard heritage and a movie that marked the historical past of cinema, Givenchy and Tiffany turned endlessly related to glamour and magnificence. As we speak, we’re delighted to honor our historic friendship and have fun a brand new chapter in trendy magnificence,” Givenchy chief government officer Renaud de Lesquen stated of the occasion.

Tiffany & Co.'s Blue Book: Out of The Blue high jewelry collection

Tiffany & Co.’s Blue Ebook: Out of The Blue excessive jewellery assortment.

Masato Onoda/WWD

In a sitdown interview with WWD final March, Tiffany CEO Anthony Ledru stated a worldwide rollout of experiential gross sales occasions will proceed at a heightened tempo.

“Tiffany is greater than a jewellery model, it’s a cultural phenomenon, and our shoppers are on the coronary heart of the whole lot we do. We’re thrilled to have the ability to convey the Blue Ebook assortment to life alongside Givenchy high fashion and invite our shoppers deeper into the world of Tiffany,” Ledru stated of the New York Metropolis occasion.

What’s to return with the autumn reveal of 59 items in Shanghai subsequent month? A pendant necklace in platinum and 18-karat yellow gold with an unenhanced Sri Lankan padparadscha sapphire, unenhanced Umba sapphires and diamonds, is a clue.

“I wasn’t even positive this may be prepared in time,“ Reynolds stated with amusing. “However while you’re making excessive jewellery of this caliber, you possibly can’t rush it.”

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